California born fine jewelry and watch brand, ALORŪ, is the leading global designer and manufacturer of luxury stainless steel cable and 18 karat gold jewelry. ALORŪ combines casual simplicity with high fashion elegance for the contemporary woman with 18 karat gold, diamond and signature cable designs that are a result of a three decade old establishment. Designer and Chairman Jack Zemer and his wife, ALORŪ President, Sandy Zemer have created an artful collaboration of timeless yet modern pieces in their family business devoted to women.
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